Attribute your Gravity Forms leads to the right traffic source using GA4 with this plugin from PluginBrewery.


Gravity Forms Referral Source Tracking 1.6.0: Send Form Leads to GA4
Version 1.6.0 can send captured source, referrer, click ID, and UTM data to GA4 as pb_referral_submit when a Gravity Form confirms. Off by default.
Main features
- Switch it on, and the webhook fires to carry: source, referrer, click ID, and UTM parameters.
- Tag assistant catches the JSON in the data layer
- ChatGPT, YouTube and Instagram ad tracking
- Real clicks only count using gclid or msclkid IDs
- Custom source field which doesn’t overwrite the ‘detected one’